Herbert Bayard Swope
The Writer's Almanac with Garrison Keillor | Illustrated Guide to Familiar American Trees by Charlie Smith: "It's the birthday of journalist Herbert Bayard Swope, (books by this author) born in St. Louis in 1882. He said, 'I cannot give you the formula for success, but I can give you the formula for failure — which is: Try to please everybody.'"
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